Google Analytics

Google Analytics is a web analytics service that allows users to track and analyze their website traffic. It can help you determine where people find your website or which keywords lead them there; but also allows you to track and analyze what they do while on your site, and at what point they leave the site. This user insight and analysis allows companies to use data to their advantage by learning how to target and improve their digital marketing and website design.

Tech Kits

Tech Kits are part of the walk-in service provided by OPIM Innovate. There are three levels of difficulty meant for different users and their experience with the different technologies. Many of the Tech Kits build off each other as you progress.

Beginner

Introducing Google Analytics

Length: 4 - 6 Hours

Description: In this tech kit, you will learn to utilize Google Analytics in order to analyze website traffic. You will learn how to create an account, implement a tracking code, and set up data filters, dashboards, and shortcuts. You will also learn to analyze basic Audience, Acquisition, and Behavior reports in order to set up goals and campaign tracking.

Intermediate

Intermediate Google Analytics

Length: 4 - 6 Hours

Description: This tech kit will teach you more advanced analysis techniques and how data gets collected and turned into readable reports. You'll learn to use tools like Custom Dimensions, Custom Metrics, and Event Tracking to collect specific business data. Apart from analytics, you will also get an introduction into marketing strategies like remarketing and Dynamic Remarketing.

Advanced

Google Analytics for Power Users

Length: 4 - 6 Hours

Description: After becoming familiar with Google Analytics, you will put your knowledge to the test through this tech kit. You will learn and practice techniques for comparing users, analyzing traffic sources, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance.

 

Resources

Google Analytics Academy logo

Google Analytics Academy

Type: Program

Description: Google Analytics Academy is a certification program offered by Google to teach you how to use Google Analytics.